URL Encoder & UTM Builder
Encode and decode URLs, or visually build UTM tracking links for Google Analytics. Free online URL and UTM campaign builder.
What is the URL Encoder & UTM Builder?
Encode or decode URLs and parameters, and visually build UTM tracking links for your marketing campaigns. Built for optimal performance, this tool executes client-side directly in your browser without uploading your sensitive data to external servers.
How to use the URL Encoder & UTM Builder
- Enter your destination website URL into the base URL field.
- Fill in standard Google Analytics UTM parameters: Source (e.g. newsletter), Medium (e.g. email), Campaign (e.g. spring_sale), Term, and Content.
- Toggle URL encoding to safely escape query characters, spaces, and punctuation.
- Copy your campaign link ready for social media posts, email broadcasts, or PPC advertisements.
Example: Tagging a Marketing Campaign Link
Base: https://ezziwebtools.com | Source: twitter | Medium: social | Campaign: launch
https://ezziwebtools.com?utm_source=twitter&utm_medium=social&utm_campaign=launch
Allows Google Analytics to attribute referral traffic and conversions to the exact marketing channel.
Technical Guide & Privacy Assurance
Always use lowercase letters for your UTM tags (e.g., 'facebook' rather than 'Facebook') so analytics platforms don't fragment your campaign metrics into separate entries.
Frequently Asked Questions
What is URL encoding?+
URL encoding converts characters into a format that can be transmitted over the Internet safely. For example, a space becomes %20.
What are UTM parameters?+
UTM (Urchin Tracking Module) parameters are short text codes added to URLs to help track the performance of marketing campaigns in tools like Google Analytics.
Are all UTM fields required?+
No. Usually, only the Base URL and Campaign Source (utm_source) are required, but adding Medium and Name is highly recommended for good tracking.